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Logistics & Transport

Anchorpoint Logistics: A Rebuild That Cut Bounce Rate in Half

Anchorpoint Logistics had a slow site that hid its quote form. We rebuilt it light and fast with the form above the fold, and bounce rate fell by more than half in the first month.

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-52% bounce rate

Project overview

Anchorpoint Logistics moves freight for manufacturers across South India. Most of their quote requests start on a phone, but the old site was slow on mobile and the quote form sat three clicks deep.

The brief: a faster site that gets a visitor to a quote request in one step, and that the team can edit without a developer.

The challenge

The old homepage was heavy with large images and scripts, so it took too long to load on mobile networks. Visitors left before they saw the services.

The quote form, the page's main job, was three clicks away from the homepage.

Where we started
  • Slow on mobile
  • Quote form three clicks deep
  • Heavy page weight

Our approach

How we worked with Anchorpoint Logistics

Four clear steps, from the first look at the numbers to a result the team could keep building on.

  1. Measure the old site

    Load times and drop-off points on real mobile connections.

  2. Design around the quote

    The quote form moved above the fold, with the services right under it.

  3. Build it light

    A lean WordPress build with the page weight cut by two-thirds.

  4. Hand over to the team

    Simple editing, so the team updates routes and services themselves.

The results

What changed in numbers

  • 52%

    Lower bounce rate

  • 66%

    Lighter homepage

  • 2×

    Longer mobile sessions

What we delivered

The work behind the result

  • Website design

    A clear layout built around the quote request.

  • WordPress build

    A fast, editable site the team can manage.

  • Speed work

    Optimised images and fewer scripts for mobile networks.

  • Quote journey

    One step from the homepage to a quote request.

The work

A closer look

  • A delivery truck driving along a mountain road at dusk
  • A red cargo ship moored at a harbour

The new site feels instant on a phone, and our team can finally update it ourselves.

Harish Subramanian Operations Director, Anchorpoint Logistics

Services used

The services behind this result

More work

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