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Meridian Legal Partners: Doubling Organic Leads in Six Months

Meridian Legal Partners ranked for their own name and little else. We rebuilt their practice-area pages around real client questions, and organic leads more than doubled in six months.

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A judge's gavel resting on an open book
2.1× organic leads

Project overview

Meridian Legal Partners is a mid-sized law firm with five practice areas. New clients mostly came by referral, and the website brought almost no enquiries beyond people searching for the firm by name.

The brief: win the searches that people make before they know which firm to call, and turn those visits into consultation requests.

The challenge

The practice-area pages were short, generic and slow. Years of technical issues kept them out of the top results, and the enquiry form was hard to find.

Prospective clients search with questions, such as how long a process takes or what it costs. The site answered none of them.

Where we started
  • Ranked for the firm name only
  • Slow and thin practice pages
  • Enquiry form buried

Our approach

How we worked with Meridian Legal Partners

Four clear steps, from the first look at the numbers to a result the team could keep building on.

  1. Find the real questions

    We listed what people search before they hire a lawyer, area by area.

  2. Fix the technical debt

    Speed, structure and indexing problems cleared, so pages could rank.

  3. Rebuild the practice pages

    Each page answers the questions clearly and ends with one next step.

  4. Publish every month

    A steady plan of guides tied to search intent, reviewed by the firm's lawyers.

The results

What changed in numbers

  • 2.1×

    Organic leads in six months

  • 3

    Practice pages in the top three results

  • 6

    Months from audit to the result

What we delivered

The work behind the result

  • SEO strategy

    Keyword and question research for each practice area.

  • Practice-area pages

    New pages built for readers first, with a clear enquiry path.

  • Technical fixes

    Faster pages, clean structure and schema for search engines.

  • Monthly content

    Guides written with the firm's lawyers and tied to real searches.

The work

A closer look

  • Two people at a desk with laptops, working through notes on paper
  • A laptop, glasses and a cup of coffee on a wooden desk

GSynq spoke to us like a client, not like a ticket. The enquiries we get now come from people who already trust us.

Arjun Mehta Managing Partner, Meridian Legal Partners

Services used

The services behind this result

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